Stick Packaging Gives Old Favorites New Life
Tuesday, February 14th, 2012“There’s an old adage in the marketing world that packaging makes the product,” says Neil Kozarsky, president of Technical Support in Engineering and Marketing And Advertising (T.H.E.M.), a major US-primarily based provider of modest and medium-volume versatile stick packaging. in maintaining with Kozarsky, “a corollary of that adage is repackaging can revitalize and reinvent a item, efficiently providing it a second life.”
Kozarsky may want to know. His company is leading the packaging industry movement in the area of single-serving stick packaging, in addition to the companies that have utilised T.H.E.M. to repackage their mature manufacturers are several of the largest names in packaged items.
“We’re the ones operating with nearly all the important goods you happen to be seeing on retailer shelves,” says Kozarsky. “in addition to the brands we’ve helped revitalize are several of American’s favorites.”
“A major element of what we do is tied to our association with Electricity Packaging, an Exel Supplier,” states Kozarsky. “T.H.E.M. can help the progress of this solution to the stick pack, and execute the start. We deliver the results carefully with Electricity to just take the stick assignments forward when volumes turn out to be truly big.”
The list of long-time American favorites now enjoying revitalization because of the single-serve stick packaging offered by T.H.E.M. is extensive and includes a full range of products and services from brand leaders in segments ranging from coffee to baby formula. Think Of the ease of not having to travel with a lot less suitable infant bottles or bulky canisters of dry baby formula, and instead just carrying a slim flexible stick pack that possibly will be effectively mixed with water.
Founded in 1973, T.H.E.M. has served since the overseas gateway for North American organizations to bring in innovative packaging solutions from worldwide. The Marlton, New Jersey-based business monitors global packaging trends, identifies innovative technologies, then adapts them towards the expectations of American marketers and making lifestyle.
“In the area of ease, the American purchaser has regularly set the speed for the remainder of the planet,” explains Kozarsky, “having says that, a large number of packaging innovations come from overseas. Our specialty is identifying them, refining them and adapting them to American operating specifications.”
The stick packaging phenomenon is the latest Japanese import credited to T.H.E.M. Having Stated That, the demand for flexible stick packaging has not taken area in a very vacuum. A Further phenomenon has presented great traction to your pattern towards solitary-serving stick packaging.
In 2003, bottled h2o overtook beer, milk and espresso to be the 2nd hottest beverage in The Usa, and there is certainly no slowdown in use in sight. in genuine fact, over 7 billion gallons of bottled water are likely to be consumed because of the American community this calendar year by yourself. that is certainly an ordinary of 25 gallons of bottled water every human being. This maximize in bottled water use has opened the floodgates for on the spot beverages, and set the stage for any repackaging of mature makes.
“The single-serving revolution undoubtedly took off using the marvelous global recognition of bottled h2o,” explains Kozarsky. “On The Spot drink makers needed a means to get in on the action. And we knew how to give them that opportunity.”
Stick packaging is not limited to powders and crystals that flavor our bottled water, having says that. Everything that could perhaps be put inside of a jar, a can, a carton, a tube or perhaps bottle is put in a single-serving stick pack. together with powder programs, formats can comprise of liquids, pastes, cream, agglomerations, lotions and gels. And based on the amount of merchandise, they’ll in shape in nearly anything from the wallet into a purse.
T.H.E.M. operates an in-property machinery retail outlet and has lately extra increased ability for stick R&D and sample creation. Moreover, the business just accomplished a serious enlargement of its creation functions, just about doubling the dimensions of creation ability, in an hard work to maintain speed with actually-boosting desire.
during the past eight months, T.H.E.M. added four new packaging suites, all devoted to prototype stick packaging. And in always keeping with Kozarsky, one additional three stick packaging suites go on line through the close of 2006. Kozarsky adds, “Our production capabilities provide you with the best placing for entrepreneurs to appraise stick packaging without needing to commit to an important cash price.”
Every Single of T.H.E.M.’s packaging suites are outfitted with state-of-the-artwork HEPA air managing programs with humidity command, and every has integrated bulk managing functionality. All of T.H.E.M.’s services meet the field’s best criteria for fine quality and consistency, and comprise of all-inclusive laboratory help to consider, examination and kick off products and services in adaptable stick packaging.
Presented the considerable expense T.H.E.M. has generated inside development of adaptable stick packaging during the last numerous several years, the organization has secured its area in re-packaging historical past. truth be told, should you experience a merchandise in a very stick pack at this time, irrespective of whether this is a new entry into the marketplace put or an previous favourite revitalized to guide keep tempo with modern chaotic shopper, chances are high T.H.E.M. had a hand in it. They possibly supplied the packaging machinery, presented engineering experience and/or technical assist, or potentially served for a not so big-volume contract packager to get the operation likely.
So what is up coming? during the last numerous a prolonged time T.H.E.M. happens to be carefully monitoring life-style tendencies between main promote segments like doing work adult females and getting older people. they’ve got been monitoring the progress of dietary and dietary nutritional supplements, part-suitable meal preparing and dosing prerequisites. And they’ve got been ever more applying their different packaging viewpoint to almost everything from cosmetics to dietary health supplements and pharmaceuticals.
“you simply ought to check out what is about the shelves in Europe and Japan to determine what’s in retailer for your American customer,” Kozarsky factors out. “We’re previously speaking to important gamers in each the nutraceutical and pharmaceutical industries.”
Offered Kozarsky’s enthusiasm for perpetuating the stick pack phenomenon, without doubt we are likely to be viewing much more solitary serving improvements from the months and a prolonged time to appear. And the way in which important things are likely, there’s no issue that we may have T.H.E.M. to thank.
The writer happens to be inside the packaging marketplace seeing that 1980 and focuses on technological innovation transfer. He is definitely an avid observer in the Japanese packaging and merchandising industries and has logged 90 trips to Japan seeing that ’92. he’s a showcased speaker and creator on matters which include buyer ‘pulse’ and mass commercialization.